This chapter describes the spiral of silence a theory first introduced in 1972 and published as a book in 1980 it argues that public opinion did not appear first in the eighteenth century but has existed in all human societies for thousands of years as a force exerted on governments and individuals creating and maintaining the consensus necessary for societys functioning. The study of public opinion is more burdened than most social studies with diversity in the definition of terms and ambiguity in the modes of expression concerning the public mind a theory of public opinion as viewed here is not necessarily associated with any particular form of government such as political democracy. For wilson public opinion is an orderly force contributing to social and political life wilson appraises the influence of modern psychology and the slow appearance of methodologies that would enable people not only to measure the opinions of others but to mold them as well he examines the relation of the theory of public opinion to the . Public opinion is the measure of what the public thinks about a particular issue party or individual political figure historically its been pretty difficult to accurately measure what the . The spiral of silence a theory of public opinion elisabeth noelle neumann elisabeth noelle neumann is professor for communication research at the university of mainz and director of the public opinion research center institut fur demoskopie allensbach search for more papers by this author
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )